1. Company Information

    Company Name
    What is the name of your company or project?

    Contact Email
    Please provide the email for communication and updates.

    Industry or Market Segment
    Which industry does your company belong to?

    Company Background
    Briefly describe your company’s story and origin.

    Mission, Vision and Values
    What are your mission, vision, and brand values?

    2. Target Audience

    Who is your target audience?
    Describe your ideal customer profile.

    How should your brand be perceived by this audience?
    List the main feelings or attributes you want to convey.

    3. Brand Message and Tone of Voice

    What messages or values must your brand express?
    Include ideas, concepts, or beliefs to be communicated visually.

    What tone of voice should your brand use?
    Examples: formal, friendly, casual, inspiring, technical...

    4. Competitors and Differentials

    Who are your main competitors?
    List names and links if available.

    What makes your brand different?
    Highlight your main market differentiators.

    Are there any brands you admire?
    Tell us which ones and why.

    5. Visual Identity Preferences

    What words define your brand's personality?
    Examples: elegant, modern, fun, sophisticated...

    Preferred or restricted colors
    Are there any colors you’d like to use or avoid?

    Preferred design style
    Minimalist, classic, bold, playful, etc.

    Do you already have a logo or visual elements?
    If so, will they be reused or redesigned?

    What elements should be created?
    Logo, icons, typography, graphic patterns...

    6. Brand Touchpoints and Applications

    Where will your brand be most visible?
    Packaging, signage, social media, website, etc.

    Where will your brand identity be applied?
    Business cards, uniforms, digital channels, etc.

    Preferred logo formats
    Horizontal, vertical, icon only, etc.

    7. Restrictions and Guidelines

    Are there legal or cultural restrictions to consider?
    Symbols to avoid, regulatory formats, color usage, etc.

    8. Project Goals and Timeline

    What are your goals for the new brand identity?
    Attracting clients, repositioning the brand, etc.

    Do you have a preferred timeline or deadline?
    List any relevant dates or project milestones.

    9. File Upload and Final Notes

    Upload reference files
    Logos, sketches, images, examples...

    * If possible, send in vector format (.pdf, .ai, .eps, .cdr, .svg).

    Additional Comments
    Add any relevant notes not mentioned above.

    Fields marked with (*) are required.